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Buying websites online
I’ve been spending some time recently looking at the possibility of buying a couple of website businesses. Why? Well, I want to expand my portfolio but quite frankly, I am too lazy to start something from scratch! // Buying an established business means I can pick up a site which...
iPhone Apps – Developing Apps Without Programming!
// As iPhone sales (and now iPad sales) continue to grow, the demand for new iPhone apps is growing at a similar rate. Although I have been busy with my web businesses over the past few months (mainly on account of the fact that I have had nearly three years...
Writing for Info Barrel can make you money!!
// If you can write articles, this might be one of the most important things you read over the next 12 months! Info Barrel is a revenue sharing website. What this basically means is that the site acts as a location for people to publish articles in return for a...
TheUKTrader.co.uk – what’s it all about?
// Over the years, I have written and published countless articles, podcasts, ebooks and other info-products covering various topics related to Internet marketing. Indeed, I have been generating an income online since 1998 and the Internet has provided me with my sole income since 2001. Although none of my main...
Anyone involved in Internet Marketing will understand the importance of the Google search engine. It is, by far, the most popular search engine in the world and can be a great source of free traffic. Webmasters spend weeks optimizing their websites so that they rank highly in the Google index.
BUT, the old saying, ‘Don’t put all your eggs in one basket’ holds very true when it comes to your traffic and in the last week, many website owners have been reminded of this following a change in the way in which Google ranks sites.
Thousands of sites (my own included), that have enjoyed top Google rankings for months or even years, have suddenly disappeared from the search engine for certain keywords. It seems that Google has chosen specific keywords to target and whilst the aim of the exercise is unclear, it could well be that the days of Google being a free traffic provider are coming to an end as they try and drive more commercial websites to using their paid service – Google Adwords.
Many people are whinging and griping over the change and I can understand this. If your business receives 95% of visitors from Google and suddenly your site is not showing up in their results, you do have a problem. However, I take a slightly different view. Google has been providing me with free visitors for several years now and if they want to change the way in which they run their website, then that is up to them. They don’t owe me anything and anyway, how many offline businesses get completely free advertising to a worldwide audience? Having a first place ranking on Google is kind of like running a television advert on the most popular channel, all day, completely free of charge! In the offline world, it just wouldn’t happen. Therefore, I am of the opinion that if you are getting free traffic (from anywhere, not just Google), then be grateful for it and don’t take it for granted – it might not be there forever, so enjoy it while it lasts 
You can read more about the above changes by clicking on the following links:
http://www.searchengineguide.com/lloyd/2003/1125_bl1.html
http://search-engine-goldmine.com/analysis.html
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