Google Adsense Revisited…

• By: admin on May 8th, 2011
• Internet Marketing

I can’t believe it is nearly a year since I last updated this blog! Where does the time go? I was only reminded because an old subscriber of mine dropped me an email to see if I was still working online! The answer to this question is yes, most definitely however these days the majority of my online businesses have absolutely nothing to do with Internet marketing or showing other people how to earn a living online hence the fact that this site has become a little neglected.

However I was prompted to add this quick post following the above email and also because of a promotional card I received through the post from those lovely people over at Google. The card was promoting Google Adsense (which I have been using since it was first launched) and was customized around one of my sites to inform me that I wasn’t using the maximum number of Adsense advertising blocks on some pages. This was true, I wasn’t! To be honest, the site in question is one which I haven’t done a thing with for years and just sits there kicking in a bit of Adsense revenue every month but it prompted me to take another look at it.

I like to think I know a bit about Adsense and over the years, it has earned me some serious dosh so I wasn’t overly convinced that adding another Adsense block would make a lot of difference. However, the card from Google also suggested that I set the site up to accept both text and image advertising blocks (something which I do as a matter of course these days). Because the site had had Adsense added so long ago, the option to display images and text wasn’t one which I had opted for thus only text ads were being displayed. There are a number of advantages of displaying both, not least the fact that it gives a bit more variety. Also people do tend to filter out Google text advertising these days as they become more used to it. I have also found that image ads can often pay a higher clickthrough rate but that may just be on the keywords I am targeting so you may have different results.

Anyway, long story short, I spent half an hour adding and updating the Adsense code on three of my ‘old’ websites two days ago and so far the results are staggering. The sites were previously achieving good clickthrough rates of just over 4% but after my amendments this rate has increased to over 17% for the past two days! Now two days is clearly not a very long period of time and it will be interesting to see how this rate adjusts over the next month or so but as an initial result, this is excellent.

I have Google to thank for dropping me the promotional card (of course they will be earning more as a result of my changes too) and if you have Adsense blocks on a website which you haven’t looked at for ages, I urge you to take five minutes to review them today and make sure you are using Adsense to its full potential otherwise you may well be leaving money on the table just as I was.

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