Gain and retain customers by giving exceptional value!!
// It may seem obvious but if you offer your customers exceptional value for money, you will gain new customers AND retain existing ones. Unfortunately not everyone seems to realize this I don’t know whether it is just me but I do get the feeling that many online sellers are more interested in lining their own pockets than providing a top quality service and superb value for money. Now, don’t get me wrong, we all need to make a living BUT the ideal business transaction is one where everybody involved wins and that means both the seller AND the buyer. Regardless of what you are selling, be it tangible or intangible products, there is always a way of going the extra mile to give your customer that little bit extra. The benefits to you and your business will far outweigh any small cost that might be involved. For example, let’s say you are selling a tangible product online and it requires batteries. Instead of shipping the product without batteries, include them in the package. Batteries are incredibly cheap and you don’t have to send your buyers the top of the range Duracells! If they weren’t expecting them, it makes
The Best Traffic Money Can Buy…?
// I will be honest; the title of this newsletter is slightly misleading. You see, in my opinion, the best traffic that money can buy actually doesn’t cost anything – it’s free! I am talking of course about the magical traffic that we have all heard of but that only a select few have experienced…..free search engine traffic. We all know that it is possible to get tons of free traffic from the big search engines – Google, MSN, Yahoo and so on but getting to the top of these engines has always been incredibly tough. Actually, I am being slightly dishonest again. Going back a few years, it was in fact very easy to get a high search engine ranking, you just put a page together, threw in a few meta keywords and a decent page title and scattered your keywords across the text content a bit and that was it. Wait a week or so and bingo, you’ve got yourself a front page ranking on Google! Ok, it wasn’t quite that simple but it wasn’t much harder than that. Nowadays getting to the top of the engines is much harder and even if you do make it to
