Is Internet marketing just another JOB?
// There was a thread on my forum this week in which a few members were discussing how many hours they spent working on their online businesses. A handful of members admitted to putting in over 40 hours per week working online and I have to say, this is not uncommon. When I first started my Internet businesses, it was normal for me to work into the early hours and then grab a couple of hours sleep before getting up to squeeze another hour in before I went to my real job. When I left my job and went full-time, my hours online increased dramatically. [pullquote]I still work a minimum of 35 hours a week[/pullquote] Even today (when so many of my day to day tasks are automated) I still work a minimum of 35 hours a week and this can rise to over 100 hours if I have a specific project on the go. It’s not just me – you will find that most successful online marketers work some serious hours, probably many more than they ever did in any ‘proper’ job. So is this online business thing just a big con? By setting up a successful Internet business
One of the key ingredients to a successful online business…
// Of course, there are many different factors that go into making an online business successful but there is one thing that is absolutely key if you want your Internet business to be a hit. If you remember this one thing, it can be enough to pull customers to your website (not just once but numerous times) with their wallets open! If you get it wrong, you will see your visitors disappearing into cyberspace faster than an 8Mb Broadband connection! So what is this great secret? Well, it’s no secret (although plenty of businesses don’t seem to be aware of it!) – quite simply make it easier for your customers to buy from you than elsewhere. That’s it – nothing more, nothing less. It seems obvious but so many site owners miss this basic point and I am not just referring to having a straight-forward purchase/payment process. If you make the whole experience of using your site quick, easy and almost enjoyable, buyers will come back and purchase from you again and again even if they can get the goods/services you sell at a cheaper price elsewhere. Let’s look at a couple of examples based on my own online spending
