Is it me or is the Internet making potential entrepreneurs lazy?
// We all know that it is possible for an online business to generate significant income that, ultimately, can be earned with minimal input from the business owner. This is due to the fact that so many processes can be automated on the Internet thus saving the need for an individual to carry out these tasks. BUT no online business is going to generate a worthwhile income without at least some hard work – usually several months worth at the bare minimum. I often refer to myself as a lazy Internet marketer because I know that there are many things I could be doing to further improve my businesses but often prefer not to. My problem is that I can always find something better to be doing than working! But it wasn’t always this way and in the early years of my online career I worked some serious hours to get things up and running – certainly a lot more than I had ever worked in any job. As many of you know, my offline career had been spent in the banking industry which meant that I was no computer expert and I had no particular Internet skills or abilities.
Using a web designer instead of doing it yourself…
// I built my first website approximately five years ago and since then, I have always designed and built my own sites. This process has served me very well and over the years, my web building skills have advanced considerably (mostly through trial and error!). I have always recommended to my customers and subscribers that they too learn how to build their own sites and this is for two reasons: 1. It means that you know exactly what is going on with your site and how it actually ‘works’. As you have built it piece by piece, you know, quite literally, every aspect of it. 2. Doing the work yourself will save you a small fortune on web design costs. During the past couple of weeks though, I have done something that I would have previously not even considered doing – I have started to talk to a professional web designer with a view to hiring him to build a new business website for me!!! Why I hear you ask? Well the answer is simple – because he can do a much better job of it than I can AND he will take on all of the stress that the
Why Aweber?
// In my last newsletter, you will recall that I explained the reasons why I was changing the service that handles sending my newsletter emails every couple of weeks. If you missed it, you can read it here: http://www.theuktrader.co.ukwhy-i-chose-to-potentially-lose-up-to-80-of-my-subscribers/ I promised to let you know this week why I had chosen Aweber to host my mailing list from now on…. In fairness, there were quite a few reasons why I chose Aweber – easy to use, helpful support plus the fact that many ‘big-name’ Internet marketers have used this company for years (so they must be doing something right). But the absolute top reason for me was simply that my research showed that using Aweber gives my emails the best chance of getting to the recipient without being blocked or filtered off somewhere. Whenever you are sending emails to multiple recipients, you run the risk that somewhere along the line, your email will be identified as spam or junk mail and with ISPs getting more and more aggressive with their filtering tactics, the harder it is to get your messages through. Aweber work hard to ensure that your emails are delivered and one of the most important things they do
