How to get countless inbound links to your website…
// Inbound links (links from other websites to your own) are highly beneficial for a variety of reasons. If you asked the average webmaster why they might want inbound links, I can guarantee that most would say that these links improve search engine rankings and also a sites Page Rank (an indication provided by Google to show how many other websites point to a particular URL). Whilst both of these are perfectly good reasons as to why you might want hundreds of websites pointing to your own, how about the even more obvious answer that any link to your site acts as a way of getting a potential customer to your site? Of course, the ideal situation is to have hundreds or even thousands of links to your website from other sites that have content that is relevant to your own. This means that if someone clicks on your link, the chances are that they have at least a mild interest in whatever you are offering. Pretty basic stuff to most of you I am sure so let me move onto the main topic of this article – how I managed to get countless (and I mean thousands) of links
Buying wholesale – a few do's and don'ts…
// As most of you know, I have worked with wholesalers both on and offline for many years and a number of my websites are based around helping people find and trade with wholesale suppliers. I receive a fairly constant stream of emails from customers and potential customers asking various questions about buying from wholesalers and this has been the case for the past few years. These questions always increase in volume around this time of the year as people try and grasp a bit of buying madness that surrounds Christmas. In view of this, I would like to throw a few do’s and don’ts out there which will benefit anyone new to trading….. 1. One of the most common ‘gripes’ I get from people is that they can’t find low prices for popular products online. It never ceases to amaze me how little effort some people want to put into making money…. The fact is that it is highly unlikely that you will find the best prices for the majority of products online – this is especially the case in the UK as many of the larger wholesalers don’t even have websites. More often than not, an online wholesaler
Do you want it all for free?
// Ok, ok, I know, I am a week early with this edition of the newsletter but the topic I want to talk about has got me so worked up that I just couldn’t wait! It all started earlier in the week when a colleague posted a message on my forum relating to a refund request that he had received. In a nutshell, his customer had purchased an eBook (a technical eBook – nothing to do with Internet marketing etc) for £9 (about $15) and then complained that he had already found much of the information contained within on my colleague’s website and within his forum. Because of this, he felt that his eBook purchase was not value for money and requested a refund. The buyer actually stated that the main reason for asking for a refund was that there was simply too much free information on the website!!! I was somewhat stunned that someone could justify this in their mind, after all one way or another, my colleague’s website had provided the answers to his questions so why did he resent making a small payment for this assistance? Of course, the customer was refunded and I forgot all about
Customer service is key…
// I’ve written about customer service before but I want to touch on the subject again because this is such an important topic. In fact, getting the customer service aspect of your online (or offline) business right could mean the difference between success and failure…. I don’t care what you are selling, who you are selling it to, what service you provide or who your target market is, if you don’t make the effort to provide top quality customer service, you will definitely be losing sales somewhere along the line. This subject is fresh in my mind at the moment because I have had cause to make several online purchases over the past week or so and the levels of service I have received have varied considerably. At one end of the scale I have had some excellent service and in contrast, some companies have totally ignored my requests for assistance! This is to be expected I guess (though there is no excuse for ignoring paying customers) but the businesses that really stand out for me are the ones that made the effort to communicate on a ‘personal’ level. By that I mean taking the time to reply to my
A million dollars in 4 months?
// As with so many things, the ideas that really ‘work’ on the Internet are often the most simple. In fact, they are often the ideas that most people would just discard as being too ridiculous to even try (this doesn’t just apply to the Internet of course – many great inventors/entrepreneurs have been laughed at in the past only to have the last laugh themselves…). Anyway, I have been following the story of one such idea over the past couple of months and although I am sure many of you will already be familiar with it, I wanted to share some thoughts with you. The site in question is called the Million Dollar Home Page. This site was the brainchild of an English guy by the name of Alex Tew. Alex is 21 and back in August was about to start university. Being only too aware of the fact that many students end up finishing their education with huge debts to repay, he decided to try and generate sufficient funds to cover his expenses whilst studying using the power of the Internet. The basic concept of the Million Dollar Home Page is that website owners can buy advertising space
