How to publish an eBook without writing a word
// There are many, many advantages to selling eBooks online, not least the fact that once the eBook is written, the sales and delivery process can be automated so that as the seller, there is literally nothing for you to do when you make a sale. To illustrate this point, I have sold over 15,000 copies of the above eBooks since I first wrote them but other than carrying out an update every few months, these products now don’t involve me in any work whatsoever. Of course, one of the main disadvantages of selling your own eBook is the fact that you have to write it in the first place! The vast majority of people are probably not natural writers and even those that do have the ability often find it very difficult to sit down and bash out an entire eBook that is of a good enough quality to sell. I have written several eBooks myself but I do find it hard work. In fact, I have probably started and abandoned far more eBooks than I have actually completed – I get bored very easily It isn’t just eBooks that people struggle to write – the same goes for
How to increase your profits by 40% or more with no extra work!
// Before I expand on the above heading, I do have a slight confession to make – you will have to do ‘some’ work for this process to work but I promise it really isn’t much and the long-term benefits can be absolutely incredible The process that I want to discuss in this article is ‘upselling’. Upselling may be a method of marketing that you already use in your own online business but if not, I am sure you are familiar with the process….. Let me give you a couple of ‘real world’ examples of the upselling technique: 1. You visit your favourite burger joint (McD’s, Burger King, wherever, they all use upselling). You order a burger and you are asked, ‘Do you want fries with that?’ Assuming you say ‘yes’, the next question is, ‘Large?’ A high percentage of people will go for this option because for some reason it is easier to say ‘yes’ than ‘no’. You will probably then be asked if you want a drink and again, if you want it large. 2. If burgers are not your thing, how about a visit to your local bookstore? How many times do you see the piles of
At last, the real secret of Internet marketing….
// I am going to share a real secret with you this week. A secret that can be summarized in two words. A secret that ALL successful Internet marketers know and apply. A secret that really is the difference between the success and failure of your online business. Sounds pretty important huh? Well, it is and because of the fact that this is so important, I am going to share this secret with you for nothing – that’s right – you can have this secret completely free of charge!! Ok, here goes….. The secret is: HARD WORK. Yup, that’s it – hard work. Surprised? I am sure that many of you are. I am also sure that many of you are thinking ‘Oh yeah, heard it all before’. Well, maybe you have heard it before but have you actually DONE IT? You see, this is often the only difference between those that are successful and those that want to be. More and more I see people looking for the easy option or the ‘get rich quick’ scheme. Let me tell you now, they don’t exist and whilst the Internet can eventually provide you with a very comfortable lifestyle with very
The Internet – a numbers game
// If you take a close look at this ‘working online’ business, you will see that it is quite simply a numbers game (this is actually the case with most if not all businesses). At the most basic level, building a successful website is just a matter of getting sufficient visitors to the site and ensuring that some of them purchase something. I am a firm believer that you can sell pretty much anything if the price is right and whilst your products may not appeal to everyone, they will appeal to someone. So, back to the numbers game. Once you know the percentage of visitors to your site that will actually buy something (the conversion ratio), you can give yourself something to aim for….. If one out of every 100 visitors buys something then you have a conversion ratio of 1% (which online is actually not that bad). This means that 500 visitors to your site should result in five sales. To increase the number of sales there are a couple of things you could do. Firstly, you could increase your conversion ratio by improving your sales page or reducing your prices etc. Alternatively, you could work the numbers
Selling online? Get ready to meet these guys (and girls!)
// If you are thinking about starting an online business, I need to warn you about some of the people that you are going to ‘meet’. Once you have a website or any form of online presence, these people will seek you out – I guarantee it! The Advisor The Advisor is far more common than you might think. He (or she) will choose your website at random and then email you (often at considerable length) to explain exactly what is wrong with your site. The Advisor will often not have a website of their own but will be a self-appointed expert in website design and online marketing. The beauty of this advice is that it is free and you don’t even have to ask for a review – The Advisor will just send his opinion to you. The Advisor is ALWAYS right. Regardless of how successful your site may be, The Advisor will always find something wrong with it and kindly inform you so that you can correct it. Irritability Factor: 7 – fairly irritating but easily ignored. The Whinger (also known as The Whiner) Whingers and Whiners are a breed unto themselves. As the name suggests, they will
