An easy way to build a content-based website
// One of the biggest stumbling blocks that people come across when starting to work online is how to actually design/build their website. This is especially the case if you are planning a large content-based site with many, many pages. Creating each page can be a highly time-consuming process and if you want to make even a minor change to your page template, you could end up having to amend hundreds of individual pages. There are different options out there that will make your task easier and in the past couple of weeks, I have been using some software scripts known as Content Management Systems. These scripts are installed on your web server (which is probably the hardest part of using them) and allow you to build and design your website via your Internet browser. The basic layout is set though you can choose different ‘themes’ to give your site a unique look. Where these scripts really come into their own however, is the ease in which you can add new content. Let’s say you have written an article and you want to add it to your site. You simply copy and paste the article into the appropriate form in
// Anyone involved in Internet Marketing will understand the importance of the Google search engine. It is, by far, the most popular search engine in the world and can be a great source of free traffic. Webmasters spend weeks optimizing their websites so that they rank highly in the Google index. BUT, the old saying, ‘Don’t put all your eggs in one basket’ holds very true when it comes to your traffic and in the last week, many website owners have been reminded of this following a change in the way in which Google ranks sites. Thousands of sites (my own included), that have enjoyed top Google rankings for months or even years, have suddenly disappeared from the search engine for certain keywords. It seems that Google has chosen specific keywords to target and whilst the aim of the exercise is unclear, it could well be that the days of Google being a free traffic provider are coming to an end as they try and drive more commercial websites to using their paid service – Google Adwords. Many people are whinging and griping over the change and I can understand this. If your business receives 95% of visitors from Google
